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Results Marketing

Business development for lawyers, accountants and other professionals.

The Client’s Perspective – Tips for Professionals

  • Whenever your clients don’t understand what you are doing for them, they think about what you are doing to them.
  • Many clients remain clients because it is more difficult or complicated to find another lawyer.
  • At least once a year, tell a client, “It’s on the house.”
  • Your clients will always know their business better than you do. Make sure to seek their advice before giving yours.
  • Your clients have wants. Your clients have needs. They often don’t know the difference.
  • Whenever you interrupt a client meeting to take an “important” call, your client thinks about hiring someone else.
  • Imagine a world where your clients knew each month how much their bill from you will be so they could plan for it. They do.
  • A bill is not communication. At least not the good kind.
  • When is the last time you called a client just to thank them for being your client?

  • About

    Results Marketing President Dee Schiavelli
    Results Marketing
    Business development for lawyers, accountants and other professionals.

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      • Good Relationships Will Develop Your Business
      • Measuring Marketing ROI
      • Teaching Lawyers to Ask About Customer Service
      • The Client’s Perspective – Tips for Professionals
    • Tips
      • Avoiding Culture Clash: Marketing With Cultural Savvy
      • Nuances of Networking
      • Oral Presentation Tips
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